Social media for Redbubble
I work together with a team of designers, copywritters and art directors designing the marketing campaigns that help Redbubble archieve their business goals.
Each project requires a different approach, but usually we come up with a creative concept based on the brief, then we develop different variations for the consumer targets we are aiming to reach and we define which products we want to merchandise.
After all the campaign narrative and strategy is clear, we work on versioning for each specific format (video, email, banners, etc). Timelines are pretty tight and we work fast but we do our best to try to surprise consumers with every campaign.
I'm involved in the very first conversations, I present some initial ideas, the creative director or art director shape them and I work on final executions and versioning. When time allows, I love experimenting and developing fun ideas that may not be attached to any briefs to use them in future campaigns.
Video sound has been muted for sanity reasons, but you can turn up the volume and watch them in full screen.
Assets for a campaign aiming to get consumers to buy their presents ahead of Christmas.
Creative director: Blake Bakanoff / Art direction + design + video: Erica Fustero / Copy: Jason Toon / Project manager: Kristen Coast
These cinemagraphs were made re-using some of our campaign photography. They were later used across several campaigns.
Photography: Meiko Arquillos / Art direction: Minhee Lee / Illustration: Alice Carroll / Design + video: Erica Fustero
For this campaign we used a fresh aesthetic and UGC (user generated content) to appeal Gen Z audiences.
Creative direction: Eddie Wright / Art direction: Eva Yeh / Design + video: Erica Fustero / Copy: Jason Toon / Project managers: Kate Torres, Kristen Coast
Assets for our monthly campaigns. Here you can see some examples of developing different versions under the same concept.
Creative direction: Eddie Wright / Art direction: Eva Yeh / Design + video: Erica Fustero
Creative strategy and copy: Hannah Chamberlain / Copy: Jason Toon / Project managers: Kate Torres, Kristen Coast
Two fun campaigns, first for new year, second for festival season in covid times
Alice Carroll created the static illustrations and I animated them using After effects and Photoshop.
Creative direction: Eddie Wright / Art direction: Eva Yeh / Illustration: Alice Carroll / Design + video: Erica Fustero
Creative strategy and copy: Hannah Chamberlain / Project managers: Kate Torres, Kristen Coast
Social media for RedbubbleProject type
Just becauseProject type
Animation for RedbubbleProject type
No music no funProject type
DJ CostaleroProject type
Random things I likeIllustration
Pictoplasma for RedbubbleIllustration
Calavera LPProject type